Living in Wonju South Korea, These Many Long Years

Living in Wonju South Korea, These Many Long Years: Version 2.0!

Monday, November 28, 2011

Well Being!

One topic that has been beaten to death in the waegosphere is how a preponderance of Korean food manufacturers use the term Well-Being when describing pretty much everything.  Any waeg who has been in Korea for more than a month has undoubtedly seen the term applied to food as varied as seaweed, potato chips, even beer.

Some complain that the term has nearly lost it's meaning, a catch all phrase to describe just about anything that can be considered food, even stuff that is inherently unhealthy.

What these waegs don't get is that since eating does allow you to live, then it isn't really a misnomer to apply the label well-being to pretty much anything that can be eaten.  The companies that are manufacturing all this well-being goodness are merely ensuring that you feel good about what it is you're eating, since no one likes to feel guilty for eating an entire super size bag of shrimp chips.  In the case of the beer, enough of them and you are most definitely in the well-being zone!  Where's the lie there??

It's not really about what's good for you, but feeling good.  If only more waegs understood this very special situation, they would probably be happier, too.

If you really do want to find the good stuff, you need to look for the organic stores and products, although you may want to hurry: food manufacturers are arguing that this label can also be used to describe just about anything edible, since by virtue of being eaten it must contain some organic material.  Even edible petroleum was once organic!  So stock up now on all your favorite organic well-being awesomeness!

2 comments:

Ben said...

I prefer "well being" to "austerity"

F5Waeg said...

Here, here

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